Lab+1

__**Lab 1**__

John Ives is an English designer who is currently working as the Senior Vice President of Industrial Designer at Apple Inc. He has been with Apple since 1992 and is often consider as the savior or behind the scene team leader of the company due to his designs such as the IPod.

The main differentiation between Apple’s products from the rest of their competitors is that their products are design from the outer appearance towards the interior. While their competitors focused on making the product look nice, Apple focused on the process and the users’ interaction with the product such as making it effortless to use the product even if you don’t have prior knowledge. Ive’s designs aimed to eliminate the unnecessary and the arbitrary and hope to make the objects seem natural. An example is the idea for the neck of the 2002 IMac created to imitate a sunflower’s stem. The design of the product is intended in a particular way that every features has a function and are all connected to each other so it seems like they are there for a particular reason. The product seems natural instead of complicated or flashy. This is known as under-design, which is used to make the product seem accessible instead of intimidating.