Lab+3


 * 1. Describe Jan Chipchase's prior job (he now works at frog design []) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)**

Jan Chipchase previously worked at Nokia as a human behavior researcher. It is also known as user anthropologist. He travels around the world to observe people in their natural environment and record the culture, habits and the living condition. By living among the people, he was able to understand and record their daily activities.

The main goal of the job is to live among other people and accumulated knowledge about their lives and behavior then bring the information back to the company. The company’s designers, technologists and marketing team will make use of the information by creating a human centered design.

Human centered designs focused on making the product useful and un-intimidating to new users. The design of the product needs to be easy to learn and match with the users living conditions. An example is that cell phones should be sturdy so when it falls from the pocket, it would not break easily. Instead of the consumers changing to match the product, the product design should match the consumers’ needs. This way, the sales will increase.

1. **2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute)**
 * In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. (4 paragraphs/ one for each instance)**

Fixed piece of our identity: In developing countries, it is hard for people to have a fixed address or a fixed phone line because of the low income. However, it is cheap to maintain a cell phone. And it is often one of the few ways for people to keep in contact with each other. An example that they used was prostitute. Their names may be fake but the number they give to customers are real. It is part of their identity and can not be faked.

Just In Time: Fishers are able to find out market needs by using their cell phone to call up potential customers before heading out to sea. It is found that they made more profit than the people from the market. It is consider as cost effective because they did not do unnecessary work and were able to spend their time doing other things that are able to generate revenue.

SMS: With the use of a cell phone, people can send texts anonymously to seek help and have their questions answer.People often feel awkward to ask specific questions such as questions about AIDS. With the help of a cell phone, people are able to hid their identity and do not need to feel embarrassed. It is often much easier to write the question and verbally asking it. Another use of the SMS is to remind people about their daily appointments or to be updated with the breaking news.

Empowerment: With a cell phone, a worker has endless opportunities. They are able to communicated with people from different areas instead of people from their area. They can connect to the outside world and be updated on what is happening. Their business can expand to different areas by increasing their customer market. Their social and economic strength will increase due to the ease of keeping in contact with people.